Nordic Capital Evolution to acquire BRP Systems, a leading Nordic SaaS ERP platform for the fitness industry, from Valedo
The investment is made in partnership with the company’s management to further accelerate BRP Systems’ ambitious growth targets, including international expansion and value accretive add-on acquisitions.
Nordic Capital has entered into an agreement to acquire a majority stake in BRP Systems, a Nordic market leading ERP platform for the gym and fitness industry, from Valedo Partners III AB. In close partnership with the company’s management, Nordic Capital will aim to support BRP Systems’ continued growth through further development of the Company’s platform, as well as targeted European expansion.
BRP Systems offers ERP software for operators in the attractive and resilient fitness industry – primarily gym operators, studios, and bath facilities. Customers include blue chip fitness chains such as Nordic Wellness, STC, Friskis & Svettis, and Fitness24Seven, and various other private and public facilities seeking an efficient and secure solution to cover membership management, CRM, access control, payments, business intelligence, statistics, and solutions for personal trainers. The software enables operators to ensure the best possible overview and planning of operations to optimise resource utilisation, reduce costs and automate tasks. Moreover, the offering includes a customisable member facing app and web platform with extensive booking capabilities, self service functions, online training and integration to leading fitness trackers for a seamless end-customer experience.
Since its inception in 2004, BRP Systems’ organic growth strategy has been complemented by selected acquisitions, and today BRP serves 2,500 facilities with a focus on the Nordics. The company is on an impressive growth trajectory, growing revenues five times (of which the majority has been organic) during Valedo’s seven-year ownership to reach c. SEK 180 mn in 2023. During this period, BRP has also transitioned to a fully cloud based SaaS model, accelerated new product development, executed on a geographic growth strategy to become a Nordic market leader and completed five complementary acquisitions to strengthen BRP’s position in existing and new geographies. BRP Systems’ scalable platform is well positioned to continue growing on the back of strong underlying market trends, commercial excellence initiatives, European expansion and further value accretive acquisitions.