Two of the leading independent online comparison sites for personal finance in the Nordic
region, Sambla and Advisa, have today announced their intention to merge. The purpose is to
further develop as a combined company to help more clients improve their personal finances
by comparing terms on loans and insurance. Both companies have a very high level of customer
satisfaction due to a modern user interface, strong and shared corporate values, and by bringing
clear benefits to their clients. There is strong growth potential as the two companies support
and complement each other very well. Nordic Capital becomes the majority owner and will
actively support the new company in the next expansion phase. The goal is to be the best partner
for customers, banks and lenders alike, and over time to become the Nordic region’s leading
digital comparison site for personal finance.
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