Reledo, where NAXS has co-invested alongside Celero Capital Fund (E) AB, partners with three additional entrepreneur-owned firms and enters Finland to strengthen its service offering and expand its geographic reach
Reledo has partnered with the owners of three additional specialist firms – Puhdas Group, Städgladen and a leading cleaning provider in Northern Sweden – to strengthen Reledo’s position within cleaning services across Sweden, as well as entering the Finnish market. The entrepreneurs have reinvested approximately 30% of the transaction proceeds.
Established in May 2023, Reledo delivers bundled facility management solutions to small- and medium sized companies. As of May 2024, Reledo had pro forma sales of around SEK 700m and employs around 1,200 people.
The acquisition of Puhdas Group, a provider of cleaning services, marks an important step in Reledo’s development as it represents the entry into the Finnish market. The facility management market in Finland is large and fragmented with underlying growth where there is an attractive opportunity to build a provider of one-stop-shop facility management solutions for small- and medium-sized companies. Hence, Finland represents a natural step for Reledo in continuing its growth journey.
The acquisitions of Städgladen, with presence in the greater Stockholm area, and a leading cleaning provider in the North strengthen Reledo’s presence within cleaning services across Sweden and complement existing business activities.
Reledo is currently in dialogue with several other high-quality entrepreneur-led companies and looks forward to continuing to expand the group.
Jonas Warnander, CEO of Reledo, commented: “We are very excited to welcome Jukka Varis and the Puhdas-team to Reledo. The acquisition of Puhdas Group is important as it represents a solid platform in Finland from which we can further build our presence. Both Städgladen and the acquisition in Northern Sweden are high-performing cleaning services providers with long customer relations and local competence. We see a high degree of interest in joining Reledo in both Finland and Sweden, and we look forward to expanding the group rapidly during this year and beyond”.
The CEOs of Puhdas Group and Städgladen, Jukka Varis and David Nildén jointly commented: “Joining Reledo feels very exciting, it enables us to serve our customers even more effectively as we can broaden the service offering and access new customers through existing relationships within the group. It allows us to continue developing our companies”.
About Puhdas Group and Städgladen
Puhdas Group offers a wide range of cleaning services for offices, commercial spaces, and high-end environments. The company operates in Turku, Helsinki and Tuusula and has over 300 employees. Through focus on innovation, sustainable and flexible solutions, the company has built a strong base of large and well-known customers. For more information please see: https://www.puhdasgroup.fi
Städgladen offers a wide range of cleaning services for offices, commercial spaces, and advanced environments. The company operates in Stockholm and Gothenburg and has approximately 200 employees. Through personal and long-term customer relationships and a strong focus on flexible solutions, the company has a solid customer base comprising large and well-known names. For more information please see: https://www.stadgladen.se/
About Reledo
Reledo is a partner for small and medium-sized companies looking for a customer-oriented and flexible supplier of FM-services. Reledo was created in May 2023 by Celero Capital through the acquisition of several FM-specialist companies who collectively can offer individual as well as bundled FM-solutions. For more information please see:https://reledo.se/