R-GOL, a leading multi-brand distributor of football merchandise in CEE, backed by Innova Capital, has reached an agreement to acquire Unisport, a premier social media-enabled online retailer of football merchandise from leading sector-specialised private equity investor Nordic Capital.
This transaction marks a significant milestone for both companies. Together, R-GOL and Unisport will aim to create a leading football merchandise and equipment player for football enthusiasts, professionals and football clubs in Europe and globally, with a strong strategic fit and a robust platform for further expansion. The companies have a complementary geographical presence, with R-GOL being a leader in CEE, and Unisport in Northern and Western Europe, and compatible distribution channels, competences, and know-how. Combined revenues for both companies in 2024 are expected to be over EUR 200 million with a combined CAGR over the last 10 years of 25%, and approximately 475 employees.
Unisport was established in Denmark in 1995 and has risen to be a frontrunner in the European football merchandise market. Since Nordic Capital’s acquisition in 2015, the company has achieved strong and profitable organic growth, with revenues and EBITDA growing more than fivefold over the period. The company has expanded into new geographies such as Germany and France, opening flagship stores in several European capitals and has become a trusted partner for football enthusiasts. Working in close partnership with the Unisport management team, Nordic Capital has supported investments into growth across the company’s digital platform, brand identify, warehouse infrastructure and partnerships with football clubs and leading brands. With these advancements, Unisport is now well-positioned to continue its strong growth journey together with R-GOL.