Celero Capital partners with Sporty to accelerate growth

Celero Capital has signed an agreement to acquire a majority stake in Sporty Group, a leading Norwegian provider of fitness and training services, operating more than 90 quality gyms across Norway. Together with Sporty’s management team, Celero will support the company in accelerating growth and strengthening its position in the Nordic market.

Sporty has established a strong brand and a loyal customer base through its commitment to quality, community, and a flexible membership model. With Celero as a partner, Sporty is well positioned to further accelerate growth through both organic initiatives and strategic add-on acquisitions, whilst delivering the industry`s best customer experience to its 130,000 members.

“We are impressed with Sporty´s strong growth platform and a distinctive culture focused on customer satisfaction and operational excellence,” says Kenneth Haavet, Partner at Celero Capital. “At Celero, we have significant experience in the fitness sector and are pleased to once again team up with Anders Carlson and Dag Lee, both of whom we have worked with extensively before in this sector.We see great potential for continued growth and look forward to working closely with Trygve and his team to further develop the business.”

Trygve Hagen, CEO of Sporty, adds: “We are excited to partner with Celero as our new majority owner. Their experience in scaling Nordic service businesses and their active ownership approach will be valuable as we continue our growth journey.”

The completion of the transaction is subject to competition approval. The Company has received commitment for a new long-term bank facility and intends to redeem the outstanding bond issue with ISIN NO0013467266 at 103.5% plus accrued interest, pursuant to the bond terms. The transaction is expected to close in late Q4 2025.

Sporty Group is one of the leading providers of fitness and training services in Norway more than 90 fitness centres, 1300+ employees and around 130,000 members.

Celero Capital is a Nordic private equity firm established in 2022, focused on majority investments in niche market leaders in the lower mid-market. The firm partners with strong management teams to accelerate growth, enhance profitability, and drive operational excellence.